The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority. Customer-facing teams have seen radical changes in the way they engage with their customers, and they need accelerated technological support as they continue to innovate.
Here at ODAIA, we make it our business to understand this digital transformation in detail. That’s why we’ve created a report outlining what we think are the three most important trends in digital transformation for customer-facing pharma.
Finally, Trend 3: Engaging Customers Differently is about the changing way brands interact with customers in an increasingly digital landscape. Omni-channel engagement and hyper-personalized messaging are becoming mandatory.
The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority.
ODAIA’s Trend Report highlights the key trends facing Pharma today to embrace AI.
A digital tool that makes next best action recommendations, identifies HCP receptiveness and targets effective omni-channel actions in order to achieve desired objectives.
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