ODAIA Insights in Veeva CRM Today, Vault CRM Tomorrow
Seamless Integration in your existing workflows
Pharmaceutical sales reps have access to numerous apps, tools, and reports. However, the time it takes to review data from various sources can lead to inefficiencies.
With rep efficiency in mind, ODAIA partnered with Veeva to ensure that insights generated by our platform are easily accessible. Whether planning calls or managing unexpected run-ins, reps can discuss relevant topics with the right HCPs without learning new tools or changing their workflow.
Looking ahead, we’re also preparing for our integration with Vault CRM, which will bring even more advanced capabilities to support your team’s success in the future.
Our Partnership
Starting as an official Veeva Product Partner, ODAIA developed an off-the-shelf solution displaying HCP profiles with relevant information personalized to territories. This led to our Veeva MyInsights partnership, delivering AI insights at unprecedented speed.
In May 2024, ODAIA became the first Veeva GenAI partner, part of Veeva's initiative to bring AI options to their customers.
Real-World Use Cases of ODAIA and Veeva
Territory Planning and AI Targeting
A sales rep gets their new plan of action (PoA) after 3 to 6 months. They need to identify which HCPs to prioritize.
Current Challenge
The rep only has national-derived ABC segmentation, requiring hours of data analysis or reliance on field knowledge.
ODAIA Solution
ODAIA assigns HCPs a territory-specific PowerScore, factoring in brand strategy and goals.
Benefits
Adopt new targeting in hours instead of weeks. Easily identify top HCPs with territory-level PowerScores.
Rapidly Adapt to Changes in Brand Strategy
A brand gets approval for a new indication.
Current Challenge
The rep hasn't previously called on HCPs for this indication and doesn't know where to start.
ODAIA Solution
ODAIA uses historical data and analogous products to identify key HCPs for the new approval.
Benefits
Quickly assess who to visit based on new and existing indications, with insights directly in the HCP’s profile.
Weekly Call Planning
A rep plans their HCP calls for the coming week.
Current Challenge
Reps may receive rigid, rules-based suggestions with little guidance on trade-off decisions.
ODAIA Solution
ODAIA provides a personalized call plan of HCPs likely to drive brand growth based on recent activity.
Benefits
Reduce planning time with individualized, territory-based call lists, factoring in recent events and predicted behaviors.
Optimizing Rep Schedules
A rep has calls booked and needs to plan additional calls around those visits.
Current Challenge
Researching HCPs across platforms and manually plotting them onto a map is time-consuming.
ODAIA Solution
ODAIA’s Map View shows nearby HCPs and their PowerScore ranking, with filters for suggested visits.
Benefits
Maximize productivity by filling idle time with impactful meetings with nearby HCPs.
GenAI-Driven Pre-Call Insights
A rep is on their way to their first call of the day. In the parking lot of
the facility, they review their notes on the HCP.
Current Challenge
Essential information is spread across multiple platforms.
ODAIA Solution
ODAIA’s GenAI provides a clear summary of notable recent activities and predicted trends.
Benefits
Access all relevant information in the CRM, eliminating the need to search across platforms.
Solutions for every step of the sales process.
What Our Customers Say
One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.
Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.
Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an "A"?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled, saying, "I told you! This is the list!" when they see PowerList.
My vote was for ODAIA because of the people. And I've been proven right. They are a really good company. They have a good culture. They have a lot of great people. And that's what makes me want to work with someone.
AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.
