About ODAIA

ODAIA noun
o·da·ia | \ 'oh-day-yeah \ o·da·ia | \ 'oh-day-yeah \

An Ancient Greek word referring to a salesperson’s
“tools of the trade”

Mission

Reducing patients’ time to therapy by facilitating meaningful interactions with healthcare providers, through AI-powered software.

Vision

Guiding humans to improved health journeys through our collective experiences.

ODAIA Raises $25 Million USD in Series B Funding to Advance Its AI-Driven Commercial Insights Software for Pharma

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Learn about our origins and the leadership team behind ODAIA

Founded in 2018 out of the University of Toronto, ODAIA is led by experienced entrepreneurs, scientists, and industry veterans.

Meet the Team

ODAIA Leadership Team

Serial entrepreneur and Silicon Valley technology executive with over 25 years of experience as a startup founder, public company executive and board member in semiconductor, IoT, SaaS and digital health. He founded Morega (exit to AT&T) and was an executive at Marvell and BlackBerry.

Philip Poulidis

Chief Executive Officer & Co-Founder

Greater than 20 years in the IT industry with experience in leading technical teams to deliver complex customer solutions for Morega (exit to AT&T), Ceridian and Capital One.

Zak Beharie

Chief Technology Officer

A financial leader, operational business partner and qualified CPA/CA, Rebecca has more than 25 years international experience. Most recently, CFO & Head of Talent at Nudge (exited), she also served as SVP Finance at Wave (exited to H&R Block NYSE:HRB) and in the capacity of other senior finance roles at Ceridian and Rogers Communications.

Rebecca Skvorc

Chief Financial Officer

Experienced Software Engineering and Product professional. With a Master's degree in Engineering Product Design, Mark specializes in new product development. Mark has worked for Morega (exit to AT&T), RBC and Tribalscale.

Mark Zou

Chief Product Officer

With over 25 years in Life Science, Pete is known for his market influence and expertise in Business Intelligence, Information Management, and Customer Science. Formerly a Partner/Managing Director at Deloitte Consulting, Vice President at Veeva Systems, and General Manager at IMS Health (IQVIA), Pete has impacted 100+ Life Science companies across 36 countries.

Peter Harbin

Chief Strategy & Customer Officer

An experienced, results-oriented Human Resources professional and leader, Laura has worked in multiple industries. Laura has comprehensive expertise in all areas of HR, including employee relations, training and development, talent acquisition, compensation, and the development and implementation of people-focused change management and strategy.

Laura Ricci

Chief Human Resources Officer

Jim Diefenbach brings over three decades of experience driving growth and innovation in technology and life sciences. Holding leadership roles at AstraZeneca, Sunovion, Biogen, and Veeva Systems, Jim's expertise spans sales, strategy, and operations across industries. As Chief Revenue Officer, he leads a team dedicated to empowering pharmaceutical companies to use AI-powered insights for impactful engagement with healthcare professionals.