Precision HCP Targeting for Pharma Success
Dynamic Targeting Without the Analysis Lag
ODAIA’s Targeting Intelligence solution automates segmentation and targeting, making brands more agile and responsive. Our no-code interface and proprietary algorithms reduce lag time from months to hours, continuously updating target lists with real-time data refreshes to identify behavioral trends and top-performing channels.
Move beyond manual analysis and outdated targeting methods.
ML-Driven Territory Targeting
Consider precursor therapies, diagnoses, behavioral trends and other context specific to the region. Allow for more granular differentiation between HCPs within a territory to support reps in making consistent and data-driven tradeoff decisions.
Benefits:
- Territory-specific HCP insights
- Data-driven differentiation between HCPs
- Real-time target list updates
Predictive Behavioral Segmentation
Use HCP behaviors to understand who is more likely to try a new product, who is just entering the therapeutic space, and who loves your brand. HCPs are more than their scripts so understanding what drives their actions is crucial.
Benefits:
- Identify HCPs likely to adopt new products
- Analyze behavioral trends within territories
- Enable personalized HCP engagement strategies
Individual Channel Assesment
Identify an HCP’s true top channels by correlating historical activity data from sales and marketing efforts with HCP actions and responses.
Benefits:
- Data-driven channel preferences for each HCP
- Optimize engagement strategies across channels
- Track and adapt to changing HCP preferences
AI-Powered Results
An emerging specialty pharmaceutical company partnered with ODAIA to implement its AI-powered Targeting Intelligence solution.
18,000 HCPs were analyzed for strategic insights.
Key Objectives:
- Identifying New Growth Opportunities: Uncover high-value HCPs in the database to drive brand growth.
- Maximizing Resource Efficiency: Focus resources on high-value HCPs to make the most of a small sales team.
- Justifying AI Investments for Measurable ROI: Show clear ROI from AI-driven efficiencies and sales improvements to gain stakeholder buy-in.
Solutions for every step of the sales process.
Key Benefits
What Our Customers Say
One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.
Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.
Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an "A"?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled, saying, "I told you! This is the list!" when they see PowerList.
My vote was for ODAIA because of the people. And I've been proven right. They are a really good company. They have a good culture. They have a lot of great people. And that's what makes me want to work with someone.
AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.
