Transforming data into Engagement
Moving beyond Reach & Frequency.
Conventional healthcare professional (HCP) targeting and call planning relies solely on historical data and rigid rules to identify top customers and determine when to engage. Even multi-channel call plans (MCCP) and other reach and frequency models use hard and fast rules when setting rep quotas for calls on segmented HCPs.
Powering Our Platform.
Understand who's valuable with scoring customized to your brand strategy and territory. Our PowerScore combines historical analysis with predictive metrics for a holistic picture of each HCP.
Benefits:
- Understand HCPs better with holistic scoring
- Access behavioral analysis, both recent & predictive
- Identify top channels for each HCP
Engage at the right time with dynamically generated, personalized call lists. Identify when it’s best to connect with your customers by bringing in the most recent data and
non-rx factors like patient volume on precursor therapies, and interactions with your brand.
Benefits:
- Make calls at the optimal time, without hours of analysis
- Consistently make better tradeoffs on who to see
- Use your time efficiently by identifying and visiting the most valuable HCPs in your territory
Identify what you should know before calling on a suggested HCP with relevant and simplified pre-call insights. Benefit from our GenAI model that correlates data and summarizes what's most important for a rep to know.
Benefits:
- Explanations and visibility into why this HCP should be seen
- Insights personalized for each HCP
- More time spent building relationships instead of spreadsheets
Solutions for Every Step of the Sales Process.
Key Benefits
What Our Customers Say
One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.
Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.
Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an "A"?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled, saying, "I told you! This is the list!" when they see PowerList.
My vote was for ODAIA because of the people. And I've been proven right. They are a really good company. They have a good culture. They have a lot of great people. And that's what makes me want to work with someone.
AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.
