ODAIA BLOG

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Sales
8
min read

AI-Driven Customer Journey Mapping in Biopharma

This Fireside Chat and post was originally produced by Impetus on May 25, 2021, hosted by Natalie Yeadon.
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AI
8
min read

Changing the Face of Pharma Sales with AI

Customer journey mapping is not just a design thinking tool. It can be made even more powerful when it is augmented by big data and AI.
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Reports
4
min read

How Pharma's Customer-Facing Teams are Transforming to Digital

The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority.
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Predictive Analytics
4
min read

The Digital Pivot in the Pharmaceutical Industry with Philip Poulidis

An episode of Executive Insights by The IT Media Group featuring Philip Poulidis, Co-Founder and CEO of ODAIA
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Technology
6
min read

ODAIA Wins Emerging Technologies Guru Award at National Innovation Celebration

Toronto AI Startup Honoured by the Channel Innovation Awards for its Pharmaceutical Industry Commercial Insights Platform Toronto, ON,...
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Customer Analytics
8
min read

First AI-Powered Platform to Help Pharma Better Engage Physicians

Pharma and Tech Veterans at ODAIA Unveil Maptual, the First AI-Powered Platform to Help Pharma Better Engage Physicians Former CEO of...
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Pharma
6
min read

How Will Pharma Engage Physicians In a Post-COVID World? Meet Maptual.

Every year, statistics show that the pharma industry spends a disproportionate amount on traditional marketing and sales tactics, at a...
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AI
10
min read

Building your AI-Q

3 Keys to Understanding AI in Life Sciences I recently interviewed ODAIA CEO Philip Poulidis about the future of artificial intelligence...
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Customer Analytics
10
min read

Beyond Your Expectations: Data-Driven Customer Journey Analysis

Mapping and Analyzing Customer Journeys Customer journey mapping is often seen only as a design thinking tool that allows organizations...
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