See It In Practice
From real deployment results to the strategy behind the platform.
Explore how ODAIA Marketing Intelligence is working in the market today.
Explore how ODAIA Marketing Intelligence is working in the market today.
ODAIA Marketing Intelligence
PERSONALIZED HCP JOURNEYS. Measurable Rx Impact.
ODAIA Marketing Intelligence orchestrates campaigns for individual HCPs, connecting every marketing touchpoint to Rx outcomes, and continuously optimizing activation cycles. Finally, a media plan that updates in real-time with you.
Now Generally Available.
You spend millions engaging HCPs. Can you prove which engagement actually impacts prescribing?
Today, campaigns go out in batches. Performance gets measured in clicks and opens. Field and digital teams work from different schedules. And by the time results come in, the next campaign has already launched.
ODAIA Marketing Intelligence orchestrates personalized campaigns for each HCP. It identifies the right channel, message, and timing, and connects every tactic directly to downstream Rx outcomes. Simulation reports outline the plan before you commit budget, and results reports are generated after every cycle.
No black-box models. No months-long builds. No waiting for reports.
Today, campaigns go out in batches. Performance gets measured in clicks and opens. Field and digital teams work from different schedules. And by the time results come in, the next campaign has already launched.
ODAIA Marketing Intelligence orchestrates personalized campaigns for each HCP. It identifies the right channel, message, and timing, and connects every tactic directly to downstream Rx outcomes. Simulation reports outline the plan before you commit budget, and results reports are generated after every cycle.
No black-box models. No months-long builds. No waiting for reports.
How it Works
Campaign Orchestration in Action
Every HCP scored. Every campaign sequenced. Every outcome traced back to a prescription. ODAIA Marketing Intelligence runs this cycle automatically, every day, across your entire HCP universe.
01
Understand every HCP
The platform analyzes each HCP's Rx history, engagement, channel eligibility, and journey stage daily.
The Value Engine assigns each HCP a dynamic PowerScore and updates targeting in real time.
02
Orchestrate personalized campaigns
The Sequencing Engine generates daily recommendations for every HCP: which channel, which message, and when.
The system delivers content through your media partners with no reformatting or manual handoffs needed.
03
Measure and optimize
Each HCP's engagement is connected to downstream Rx by ODAIA's Attribution Engine.
Performance is measured by real Rx data; not engagement proxies like opens or clicks. Results feed back into the model, so every cycle gets smarter.
Built for HCP Pharma Marketers
Media plans that can be adjusted in real-time.
ODAIA Marketing Intelligence replaces manual workflows and fragmented handoffs with HCP-level orchestration, personalized journeys, and grounding decisions in real Rx impact.
Your team sets the strategy. The system handles execution. Channel selection, message sequencing, partner dispatch, and results measurement are updated every day, for every HCP.
Every output is explainable. Simulation reports before launch show projected outcomes, and results reports after each cycle show what actually happened.
Your team sets the strategy. The system handles execution. Channel selection, message sequencing, partner dispatch, and results measurement are updated every day, for every HCP.
Every output is explainable. Simulation reports before launch show projected outcomes, and results reports after each cycle show what actually happened.
Real Pharma Orchestration
Marketing and sales, working from the same system.
ODAIA connects marketing and field through a unified engagement platform.
By considering sales as a channel in campaigns, commercial teams deliver coordinated HCP engagements that resonate with HCPs.
Teams using ODAIA Field get the added benefit of having their field activities coordinated directly with marketing through a single platform.
By considering sales as a channel in campaigns, commercial teams deliver coordinated HCP engagements that resonate with HCPs.
Teams using ODAIA Field get the added benefit of having their field activities coordinated directly with marketing through a single platform.
What Omnichannel Promised is Now Possible
Most programs generate engagement. Few can prove what it produced. ODAIA changes that — automating execution, attributing outcomes to real Rx, and personalizing at a scale no manual workflow can match.
Identify the Right HCPs
Analyze live prescribing and behavioral data to build intelligent, real-time HCP segments based on current intent.
Activate With Precision
Dispatch the exact clinical content required to resonate with that specific, intelligent audience across channels.
Prove What Actually Worked
Monitor the HCP journey touch-by-touch, analyzing outcomes to refine the next interaction and ensure adoption.
Marketing Intelligence Case Study
See how one pharma brand used individualized HCP sequencing to connect every campaign touchpoint to a real Rx outcome
Product Overview PDF
Download the MI product sheet to explore how it works and what it can deliver for pharma marketing & brand teams.
Rethinking HCP Marketing
Learn how individualized HCP sequencing changes the way pharma commercial teams plan, execute, and measure campaigns.
FAQ's
Common questions and answers about ODAIA Marketing Intelligence
Is ODAIA Marketing Intelligence generally available?
Yes. Marketing Intelligence is now generally available. Contact us to get started.
How does ODAIA connect marketing and sales teams?
ODAIA connects marketing and sales at the foundational level: data. Both teams, finally working from the same data and insights.
For customers only using Marketing Intelligence, the Sequencing Engine treats sales outreach as a channel. It takes in both marketing and field activities to determine the best campaign sequence, messages, and timing for HCP engagement.
Customers using both Field and Marketing Intelligence get the added benefit of unified HCP scoring (if they are focused on the same objectives) and of having field and digital activities coordinated through a single platform. If a rep action is the best next step, ODAIA will surface this in the rep interface and provide context as to what the HCP has already received on their digital journey.
How does ODAIA measure campaign impact?
Instead of stopping at standard engagement metrics (opens, clicks, page visits) ODAIA ties every channel-level action to real Rx outcomes.
Our Attribution Engine works at the HCP level, measuring script lift and ROI per channel, per cycle.
Does ODAIA integrate with existing CRM and media platforms?
Yes. ODAIA connects with Veeva and Salesforce CRM, and integrates with media and agency partners through bidirectional APIs.
The list is growing but some examples include: Publicis, CMI, Klick Health, DeepIntent, Telium, and Pulse Health. For teams using platforms without a native connector, outputs are also available via CSV.
What does getting started look like?
Meet with our team. We’ll walk you through configuration options and recommend system optimizations.
ODAIA uses your existing data via TPAs and our team manages the integration with your agency and media partners. System set-up and testing only takes a few weeks, so your marketers can focus on campaign strategy from day one.
