Predictive Field Intelligence Designed for Pharma Sales Teams

Within hours, our AI solution processes your data and delivers the most relevant targets for every territory, prioritized call lists tailored to every rep, and timely, personalized insights for every HCP.

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BRINGING CUSTOMER SCIENCE TO PHARMA

Your Data + 
Customer behavior + 
Our AI =
Customer Science

A clear and comprehensive understanding of HCPs and their patient decisions.

Trusted by the most innovative biopharmas,

from the world's largest to the most dynamic.
$12B+
Revenue supported annually
20+
Brands onboarded
85%
Avg. weekly utilization rate
7-14%
Avg. Incremental Rx Lift

Our Products

ODAIA Field

Engage the Right HCPs

Ensure your reps focus on the best opportunities and have meaningful engagements with both new and existing customers.

ODAIA Field

ODAIA Field Coach

Unlock your Manager's Leadership Potential

Identify key trends and patterns in reps' HCP engagements, empowering managers with actionable insights for commercial success.

ODAIA Field Coach

Featured Resources

On-Demand Webinar
AI in Action Today: A Proven Playbook for Pharma
Whether you’re exploring AI for the first time or looking to scale existing initiatives, this on-demand recording provides actionable insights and a clear roadmap for success.
-> Watch Now
Webinar "The new science behind meaningful hcp engagements"
ODAIA Campaign Intelligence
ODAIA is building AI-driven campaign sequencing, message optimization, and results-focused orchestration for pharma marketing and brand teams.
Learn More
Pharma Innovator Toronto Event
Join us for an in-person event. Connect with peers, hear from industry leaders, and discover how teams are unlocking the real potential of AI and machine learning.
Event Details
A Guide to AI in Pharma
Unlock the potential of AI in pharma with our comprehensive series. From understanding foundational AI concepts to implementing impactful AI strategies.
Read Series
More Resources

What Our Customers Say

One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.

Frank Fascinato
Director of Marketing, COPD
GSK

Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.

Geoff Nocar
Lead HCP Experience
GSK

Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an "A"?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled, saying, "I told you! This is the list!" when they see PowerList.

Commercial Executive
Top 10 Pharma Company

My vote was for ODAIA because of the people. And I've been proven right. They are a really good company. They have a good culture. They have a lot of great people. And that's what makes me want to work with someone.

Pharma Director
Top 10 Pharma Company

AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.

Shea Doughton
Commercial Operations Leader
Acadia Pharmaceuticals

What Our Customers Say

One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.

Frank Fascinato
Director of Marketing, COPD
GSK

Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.

Geoff Nocar
Lead HCP Experience
GSK

Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an "A"?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled, saying, "I told you! This is the list!" when they see PowerList.

Commercial Executive
Top 10 Pharma Company

My vote was for ODAIA because of the people. And I've been proven right. They are a really good company. They have a good culture. They have a lot of great people. And that's what makes me want to work with someone.

Pharma Director
Top 10 Pharma Company

AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.

Shea Doughton
Commercial Operations Leader
Acadia Pharmaceuticals

Ultimately, ODAIA has provided a solution to our needs. I am quite excited to see the results of the Field offerings as I believe the solution is one that will drive better patient outcomes and will support our ambition. All great things!

Pharma Director
Top 10 Pharma Company

Personally, I am really enjoying the PowerScore predictive modeling. The higher their PowerScore, the higher their potential impact to the business. MAPTUAL allows me to keep a finger on the pulse of my business.

Sales Representative
Top 10 Pharma Company

MAPTUAL has brought me lots of success meeting new physicians and learning about new clinics and opportunities. There was one physician in particular where I had been in the area countless times and it wasn't until I got MAPTUAL that I discovered that this physician was hidden on the third floor.

Sales Representative
Top 25 Pharma Company

My experience, and much of the feedback I’ve heard from others, is that MAPTUAL simplifies pre-call planning. You have a One-Stop-Shop where you can easily visualize the behavior of that physician. It’s much easier than just a whole bunch of raw data or a different number-based interface. I think the visualization is key.

National Sales Director
Top 25 Pharma Company

I really like the rising stars segment, with the predictive modelling, it helps me figure out who the rising stars are that can help grow the business. The higher the Powerscore, the higher their potential to impact the business. There’s something interesting with knowing who has the biggest upside.

National Sales Director
Top 25 Pharma Company

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