Predictive Field Intelligence Designed for Pharma Sales Teams

Four of my top priorities this week were physicians who submitted scripts before I even visited them. ODAIA helps me identify and prioritize effectively, revealing opportunities I might have otherwise missed.

Field: Effective Prioritization

Pharmaceutical Sales Rep

Leading Global Pharma Company

I planned my calls around an appointment two hours away and noticed two nearby providers on my curated list. They weren’t on my radar before, but I met one who has a huge need. This tool opened my eyes to opportunities I would have missed.

Field: Hidden Gems

Territory Sales Rep

Midsize Pharma Org

A provider appeared on my weekly curated list who wasn’t on my radar. I trusted the tool, had a face-to-face meeting, and discussed patient challenges. This led to a follow-up appointment where the HCP committed to identifying patients—a great opportunity created by ODAIA.

Field: Unexpected Wins

Specialty Sales Rep

Innovative Biotech Firm

I met with a doctor flagged as a priority by ODAIA and completed a full detail. The next day, his office manager called to confirm they submitted a script. This was a quick win that wouldn’t have happened without this tool.

Field: High-Potential Targets

Regional Account Manager

Enterprise Pharma Company

Two targets in a small town far from home appeared on my top 20 list. I visited them this week and discovered they both have significant potential.

Field: Expanding Territories

Field Sales Rep

SMB Specialty Pharma

Instead of meeting with a low-priority target, I followed an ODAIA lead and had lunch with four HCPs ranked as high-value opportunities. This tool helps me focus where it matters most.

Field: Optimizing Time

Key Account Executive

Enterprise Pharma Company

One of the most exciting parts of using ODAIA Field is the predictive analytics. With 96% accuracy, it’s been able to show us where NBRX and TRX are headed—not just for our molecule, but for competitors as well. Putting these kinds of insights into our reps' hands from day one got them engaged and let them prioritize the right calls based on real data.

GSK: Predictive Analytics Drive Rep Engagement

Director of Marketing, COPD

GSK

Our team was amazed to see how accurately the insights aligned with their own perspectives—and even revealed new opportunities they wouldn’t have considered. ODAIA Field helps us focus quickly on the right strategic customers and identify high-potential targets who are more likely to prescribe in the future.

Novo: Actionable Insights

Dir. Omnichannel Marketing

Novo Nordisk

Before our data was static & when we shared segmentation, reps would spot mismatches, saying, "This person isn't a top priority, why are they labeled as an A?" They felt it was a waste of time. Now with ODAIA, the change is remarkable. Reps are thrilled when they see PowerList.

Commercial Exec: Replacing Static Lists

Pharma Commercial Executive

Top 10 Pharma Company

Our reps are 100% sold on ODAIA Field and it's value to provide insights for a more relevant and timely engagement with customers, rather than just reach and frequency.

GSK: Relevant & Timely Engagement

Lead HCP Experience

GSK

Reps don't need more data, they need the right insights. AI can help show reps exactly what HCPs have the biggest opportunity, and what to say, without spending hours digging through fragmented data.

Ardelyx: Delivering the Right Data

Marketing Director

Ardelyx

Traditional segmentation methods are becoming outdated, and we must adapt to the dynamic nature of customer behavior. ODAIA's explainable ML insights gives our team a deeper understanding of customer behavior without overwhelming them with raw data.

GSK: Outdated Traditional Methods

Lead of HCP Experience

GSK

AI can not only make the planning process more efficient, but also predict trends so our sales teams can decide how best to approach a market segment and enhance HCP engagement. We’re excited about the potential of ODAIA helping us get breakthrough neuroscience solutions to patients faster and more effectively.

Acadia: AI-Driven HCP Engagement

Commercial Operations Leader

Acadia Pharmaceuticals

Ultimately, ODAIA has provided a solution to our needs. I am quite excited to see the results of the Field offerings as I believe the solution is one that will drive better patient outcomes and will support our ambition. All great things!

Pharma Director: Improving Patient Outcomes

Pharma Sales Director

Top 10 Pharma Company

Personally, I am really enjoying the PowerScore predictive modeling. The higher their PowerScore, the higher their potential impact to the business. ODAIA allows me to keep a finger on the pulse of my territory.

Sales Rep: Predictive Modeling Replaces Guesswork

Territory Sales Rep

Top 10 Pharma Company

ODAIA is not only a powerful targeting tool for the sales team but also an enabler for the marketing team to get insights that can be used for our communication and messaging. This platform holds all of our data and is our One-Stop-Shop for understanding the effectiveness of each tool we are using to disseminate our messaging. It's what allows us to create individualized plans for each of our customers. It will actually help us with mining insights that will ensure we differentiate and win for the patients.

Marketing Leader: Unified Platform

Pharma Marketing Leader

Top 25 Pharma Company

I really like the rising stars segment, with the predictive modelling, it helps me figure out who the rising stars are that can help grow the business. The higher the Powerscore, the higher their potential to impact the business. There’s something interesting with knowing who has the biggest upside.

Sales Manager: Identifying Rising Stars

Territory Sales Manager

Top 25 Pharma Company