
Relevance & Timeliness
Targeting the right HCP is as important as the message itself.
Conventional healthcare professional (HCP) targeting and call planning relies solely on historical data and rigid rules to identify top customers and determine when to engage. Even multi-channel call plans (MCCP) and other reach and frequency models use hard and fast rules when setting rep quotas for calls on segmented HCPs.
The MAPTUAL platform moves sales teams beyond reach and frequency to adopt a modernized engagement plan based on HCP relevance and timeliness. This means continuously tracking HCP activities and behaviors to dynamically suggest the optimal time for a rep to connect.

MAPTUAL Engines
Powering our Platform
Upscale your sales processes with AI to create more efficient and effective outreach. Our core engines deliver a seamless rep experience from customer identification, to planning a visit and understanding the impact on territory performance.
Value Engine: The Who
Key Output: HCP PowerScore
Understand who's valuable with scoring customized to your brand strategy and territory. Our PowerScore combines historical analysis with predictive metrics for a holistic picture of each HCP.
Benefits:
- Understand HCPs better with holistic scoring
- Access behavioral analysis, both recent & predictive
- Identify top channels for each HCP

Curation Engine: The When
Insights Engine: The What
Universe of HCPs




Who is most valuable?
Territory-Level PowerList

When should I engage?
Week 1 Suggested HCPs to engage with

What should I know?
Need-to-know information about an HCP



Empower your sales teams to spend less time analyzing data, and more time engaging with the right HCPs.
Targeting Intelligence
Identify high value targets, understand behavioral trends, and find top performing channels. All personalized to the territory and
HCP level.
Engagement Intelligence
Find the right time to connect with HCPs, understand why they’re suggested to call on, and plan the best route to get there, available for integration into your CRM.
Performance Intelligence
Assess territory performance and create personalized coaching plans with real-time insights for each individual rep.



Explore the Benefits
Improved efficiency and visibility
Cost savings on annual segmentation
Scalable, predictive analytics
CRM Integrations
HCP Script & behavioural trends
Flexible and agile datasets
Personalized strategies
Data-driven AI insights
