MAPTUAL logo with the ODAIA logo included

Intelligent Business Software for Redefining How Customer-Facing
Teams Work

We help you get close to your customers by intelligently integrating all of your data

Add the Power of
AI Predictions to the Way You Work

Get closer to your customers with pharma's most innovative
AI-fueled Customer Data Platform.

Sales Rep/Manager

TARGET

Next Best Audience


Refine customer targeting using market drivers. Adjust them in real-time as necessary.

Sales
Operations

PREDICT

Customer and Patient Journeys

Understand Customer and Patient Journeys and provide contextual intelligence to Sales and Marketing Teams including Forecasting & Dynamic Targeting.

Marketing or
Omni-Channel

ENGAGE

with the "Next Best Audience"

Measure, optimize and hyper-personalize the right message to the right HCP using the next best channels in order to deliver the Next Best Experience.

Data Science
Teams

DEPLOY

your own ML models


MAPTUAL makes it possible to turn your machine learning outputs into production pipelines. You can deploy them at scale and with low latency.  

Pharma's Customer-Facing
Teams are Transforming to Digital

The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority.

Ready to Leap Forward with the Power of AI and Predictive Analytics?

ODAIA’s Trend Report highlights the key trends facing Pharma today to embrace AI.

Download Report

Request a Demo

Integrate all of your sales and marketing touch points, customer Rx and behavioural data, together with other data sets into a single platform. Spend less time looking at static dashboards and spreadsheets, and more time engaging your customers.

Request Demo

Over 250 Data Features are Engineered to give you real-time actionable insights to better connect with your HCPs

Scalable and Dynamic Feedback Loop

Real-time feedback among sales, marketing and analytics. MAPTUAL’s feedback loop results in predictive targeting updated in real-time to deliver high-value insights on your customers. With easy data ingestion, MAPTUAL is scalable to the size of your company and types of data available. As your company grows its data base, MAPTUAL expands the system capability in line with your growth.

Showing Maptual's Real time feedback loop for pharma marketing and sales teams in a moving image format
Shows a snippet of MAPTUAL's HCP powerscore in action

Customer Insights and Data Dashboard

MAPTUAL delivers a real-time AI-powered PowerScore that shows the propensity for the customer to change behavior and respond to sales and marketing tactics.

Omni-Channel Attribution

MAPTUAL offers real-time assessment of multi-channel and campaigns. Sales and marketing teams can measure the value of each customer engagement and refine campaign delivery and resource utilization. Use Omni-channel Attribution to guide which message to use, with each customer, at the right time.

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Customer Testimonials

What our customers from top Pharma are saying

"After the pandemic, all our assumptions were thrown out the window. We now have a way to measure the value of all our marketing and sales channels for each of our HCP customers".

Director, Omnichannel Marketing

"MAPTUAL allowed us to measure the direct attribution of our marketing and sales activities to Rx, at the individual HCP level".

Marketing and Sales Lead

"With MAPTUAL, we are able to deliver HCP segments and targeting priorities to the field force on a weekly basis, as opposed to semi-annually".

Sales Operations Director

“I’m looking forward to using it [MAPTUAL] because this is a new way for us to interpret data”

Pharma Sales Rep

“Usually I just see a snapshot of one time period, this [MAPTUAL] is really easy to interpret and then look at the trends over time which is fantastic.”

Pharma Sales Rep

Enhancing the Customer Journey through MAPTUAL

Watch our experts explain how MAPTUAL creates a journey that is a unified experience with meaningful touchpoints to better reach your customers.

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Find Out How MAPTUAL Works

Integrate all of your sales and marketing touchpoints, customer Rx and behavioral data, together with other data sets into a single platform.  Spend less time looking at static dashboards and spreadsheets, and more time engaging your customers.