Shows MAPTUAL HCP platform dashboard
A glimpse of the MAPTUAL dashboard features with mockups of data analytics for pharma commercial teams
A mockup of maptual's dashboard, shows a list of HCPs and their ranking
Shows MAPTUAL HCP platform dashboard
A mockup of maptual's dashboard, shows a list of HCPs and their ranking
Shows elements of the MAPTUAL dashboard with pharma related 
analytics
Shows MAPTUAL HCP platform dashboard
A mockup of maptual's dashboard, shows a list of HCPs and their ranking

Transformative Innovation

ODAIA has innovated a leading AI-powered Customer Data Platform (CDP) that is pioneering the combination of process mining, customer journey mapping and AI to deliver goal-driven commercial insights and process automation as a SaaS platform.

A glimpse of the MAPTUAL dashboard features with mockups of data analytics for pharma commercial teams

Add the Power of AI Predictions to Your Analytics

Get closer to your customers with pharma's most innovative AI-fueled Customer Data Platform.

Sales Rep/Manager

TARGET
Next Best Audience



Refine customer targeting using market drivers. Adjust them in real-time as necessary

Sales
Operations

PREDICT
Customer and Patient Journeys



Understand Customer and Patient Journeys and provide contextual intelligence to Sales and Marketing Teams including Forecasting & Dynamic Targeting

Marketing or Omni-Channel

ENGAGE
with the "Next Best X"



Measure, optimize and hyper-personalize tthe right message to the right HCP using the next best channels in order to deliver the Next Best Experience

Data Science Teams

DEPLOY
your own ML models



Turn your own machine learning outputs into production pipelines and deploy trough MAPTUAL's SaaS at scale and low latency.


Customer Testimonials

Hear what our customers from companies around the world, have to say about MAPTUAL by ODAIA.

"After the pandemic, all our assumptions were thrown out the window. We now have a way to measure the value of all our marketing and sales channels for each of our HCP customers".

Director, Omnichannel Marketing

"MAPTUAL allowed us to measure the direct attribution of our marketing and sales activities to Rx, at the individual HCP level".
Marketing and Sales Lead


"With MAPTUAL, we are able to deliver HCP segments and targeting priorities to the field force on a weekly basis, as opposed to semi-annually".

Sales Operations Director

“I’m looking forward to using it [MAPTUAL] because this is a new way for us to interpret data”



Pharma Sales Rep

“Usually I just see a snapshot of one time period, this [MAPTUAL] is really easy to interpret and then look at the trends over time which is fantastic.”

Pharma Sales Rep

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Trusted by Leading Brands

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Blog

Explore our library of resources spanning the pharma ecosystem. Hear from experts on the topics, trends and developments you care about.

Visit Our Blog

Blog

Blog

Covid Crushed In-Person Pharma Sales. Tech is Pitching Itself as a Solution
Augmenting Customer Experience with AI Powered Analytics
Demystifying Artificial Intelligence: Bringing Pharma’s Sales Professionals to the Next Level of Customer Engagement
Let Data Tell the Story
ODAIA Awarded CIX Top 20 Most Innovative Canadian Company
AI in Pharma with Rebecca Yu
Fireside Chat: Let the Data Tell the Story: Can AI bring you closer to the customer?
Toward Digital Transformation in Biopharma
How Canadian Marketers Can Use AI-Powered Innovations to Boost Their Brands
ODAIA Presents: Next in Pharma with Michael Cloutier
AI-Driven Customer Journey Mapping in Biopharma
How Pharma's Customer-Facing Teams are Transforming to Digital
Changing the Face of Pharma Sales with AI
The Digital Pivot in the Pharmaceutical Industry with Philip Poulidis
ODAIA Wins Emerging Technologies Guru Award at National Innovation Celebration
Pharma Reps Lost In-Person Access to 80% of customers Last Year. ODAIA is helping them Reconnect
The Dilemma in Pharma Marketing
First AI-Powered Platform to Help Pharma Better Engage Physicians
How Will Pharma Engage Physicians In a Post-COVID World? Meet Maptual.
Building your AI-Q
Introduction to AI for Commercial Life Sciences with Philip Poulidis and Orchid Jahanshahi
Beyond Your Expectations: Data Driven Customer Journey Analysis