Shows MAPTUAL HCP platform dashboard
Shows elements of the MAPTUAL dashboard with pharma related 
A mockup of maptual's dashboard, shows a list of HCPs and their ranking
Shows MAPTUAL HCP platform dashboard
A mockup of maptual's dashboard, shows a list of HCPs and their ranking
Shows elements of the MAPTUAL dashboard with pharma related 
Shows MAPTUAL HCP platform dashboard
A glimpse of the MAPTUAL dashboard features with mockups of data analytics for pharma commercial teams

ODAIA Awarded CIX Top 20 Most Innovative Canadian Company

We are happy to announce that ODAIA has been named as one of the top twenty most innovative companies in Canada. The Canadian Innovation Exchange has been running the CIX TOP 20 awards program for 14 years and it represents Canada’s game-changing, on-the-rise companies.

Read more
CIX top 20 recipient award logo
Shows a snippet of MAPTUAL's HCP powerscore in action

Transformative Insights

ODAIA's MAPTUAL looks at the customer journey end to end. Using cutting edge analytical tools, AI and ML, MAPTUAL delivers predictive insights to pharma commercial teams on a real-time basis enabling precision targeting, better resource utilization and commercial agility. All this in one software as a service (SaaS) package that works with the data you already buy.

Add the Power of
AI Predictions to the Way You Work

Get closer to your customers with pharma's most innovative
AI-fueled Customer Data Platform.

Sales Rep/Manager


Next Best Audience

Refine customer targeting using market drivers. Adjust them in real-time as necessary.



Customer and Patient Journeys

Understand Customer and Patient Journeys and provide contextual intelligence to Sales and Marketing Teams including Forecasting & Dynamic Targeting.

Marketing or


with the "Next Best Audience"

Measure, optimize and hyper-personalize the right message to the right HCP using the next best channels in order to deliver the Next Best Experience.

Data Science


your own ML models

MAPTUAL makes it possible to turn your machine learning outputs into production pipelines. You can deploy them at scale and with low latency.

Pharma's Customer-Facing Teams are Transforming to Digital

The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority.

Ready to Leap Forward with the Power of AI and Predictive Analytics?

ODAIA’s Trend Report highlights the key trends facing Pharma today to embrace AI.

Download Report

Learn More About Our Product MAPTUAL

A digital tool that makes next best action recommendations, identifies HCP receptiveness and targets effective omni-channel actions in order to achieve desired objectives.


Customer Testimonials

Hear what our customers from companies around the world, have to say about MAPTUAL by ODAIA.

"After the pandemic, all our assumptions were thrown out the window. We now have a way to measure the value of all our marketing and sales channels for each of our HCP customers".

Director, Omnichannel Marketing

"MAPTUAL allowed us to measure the direct attribution of our marketing and sales activities to Rx, at the individual HCP level".
Marketing and Sales Lead

"With MAPTUAL, we are able to deliver HCP segments and targeting priorities to the field force on a weekly basis, as opposed to semi-annually".

Sales Operations Director

“I’m looking forward to using it [MAPTUAL] because this is a new way for us to interpret data”

Pharma Sales Rep

“Usually I just see a snapshot of one time period, this [MAPTUAL] is really easy to interpret and then look at the trends over time which is fantastic.”

Pharma Sales Rep


Trusted by Leading Brands

Trusted by Leading Brands

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Trusted by Leading Brands



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