ODAIA has innovated a leading AI-powered Customer Data Platform (CDP) that is pioneering the combination of process mining, customer journey mapping and AI to deliver goal-driven commercial insights and process automation as a SaaS platform.
Get closer to your customers with pharma's most innovative AI-fueled Customer Data Platform.
Refine customer targeting using market drivers. Adjust them in real-time as necessary
Understand Customer and Patient Journeys and provide contextual intelligence to Sales and Marketing Teams including Forecasting & Dynamic Targeting
Measure, optimize and hyper-personalize tthe right message to the right HCP using the next best channels in order to deliver the Next Best Experience
Turn your own machine learning outputs into production pipelines and deploy trough MAPTUAL's SaaS at scale and low latency.
Hear what our customers from companies around the world, have to say about MAPTUAL by ODAIA.
"After the pandemic, all our assumptions were thrown out the window. We now have a way to measure the value of all our marketing and sales channels for each of our HCP customers".
Director, Omnichannel Marketing
"MAPTUAL allowed us to measure the direct attribution of our marketing and sales activities to Rx, at the individual HCP level".
Marketing and Sales Lead
"With MAPTUAL, we are able to deliver HCP segments and targeting priorities to the field force on a weekly basis, as opposed to semi-annually".
Sales Operations Director
“I’m looking forward to using it [MAPTUAL] because this is a new way for us to interpret data”
Pharma Sales Rep
“Usually I just see a snapshot of one time period, this [MAPTUAL] is really easy to interpret and then look at the trends over time which is fantastic.”
Pharma Sales Rep
Explore our library of resources spanning the pharma ecosystem. Hear from experts on the topics, trends and developments you care about.
The global pandemic has changed the customer-facing pharma business, forever. With direct access more difficult than ever, and HCP preferences shifting permanently toward digital engagement and personalized support, digital transformation is now a main priority. Customer-facing teams have seen radical changes in the way they engage with their customers, and they need accelerated technological support as they continue to innovate.
Demystifying Artificial Intelligence: Bringing Pharma’s Sales Professionals to the Next Level of Customer Engagement
Recently, I had the pleasure of moderating a panel for the 2021 NEXT Normal digital pharma summit. The conference was a great opportunity to hear from